UEFA will strengthen its relationship with Alipay to encourage Chinese football fans to live new experiences and bring them closer to European football in the run-up to Euro 2020. Sports enthusiasts from around the world can purchase Euro Cup Tickets online to enjoy its stunning performances.
This partnership will allow the governing body of European football to use the payment platform owned by Alibaba to create an account and a mini-program allowing Chinese fans to access content about football in Europe and to request tickets for its flagship competition.
Mini-programs on applications such as Alipay and WeChat are integrated into the main application and offer users access to various services, as they can be run from the main application on any system mobile operation.
For WeChat, it allows users to publish images, texts, comments, share music, share articles and post likes. It has become a key part of WeChat’s digital marketing strategies. Many brands in China because they can open an account and make money.
The two sides have been working together since 2018 when Alipay became the official global payment partner. The global digital wallet and the global financial technology partner for the UEFA Men’s National Team competitions till 2026.
Chinese traveler use of mobile payments abroad exceeded for the first time cash, with 32% of transactions paid digitally.
“There is a real appetite among Chinese football fans for UEFA’s national team competitions, where they have the chance to see some of the best players on the planet in action,” said Guy-Laurent Epstein.
A joint report written by Nielsen and Alipay in January 2019 revealed that Chinese tourists spent more money traveling with more tourists using mobile payment outside their borders.
Chinese mobile payment methods are also helping foreign traders boost their business. 58% of them said that after the adoption of Alipay. Their foot traffic had increased, while 56% said their sales had increased.
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